Report Writing, Household Waste Management Essay

Acknowledgements The team would like to convey its sincere gratitude to the youth members of Shimultala who participated as interviewers in the survey. Thanks are also extended to the Councilor Mr. A.K. Azad, members of the Local Project Management Committee and the people of Shimultala for their hospitality and support. Executive Summary: Being one of the third world developing countries, Bangladesh is still in the process of development of a sustainable and effective waste management system throughout the country. Though the scale of consumption of food, energy and other resources & products in Bangladesh is much less than any developed countries, waste management here is still poor due to lack of adequate knowledge amongst the people about how negatively this wastes can impact on peoples’ health, environment and aesthetic. The generation of waste here is increasing parallel with the growth of the country’s economy and infrastructure since waste generation is closely linked to population, urbanization and affluence. Human beings produce a variety of waste, which can be classified into two broad groups: organic and inorganic. Organic waste is biodegradable and generally decomposes fairly rapidly, while inorganic waste decomposes much more slowly. In Bangladesh like other developing countries with increasing population, prosperity and urbanization, it remains a major challenge for municipalities to collect, recycle, treat and dispose of increasing quantities of both organic and inorganic wastes. To determine how this report could assist in the management of waste, the team decided to carry out a survey in the Shimultola area to figure out what types of waste are being produced and how they are handled. A survey questionnaire was formulated for this purpose and a survey was carried out by the members of the team along with a small group of young people of Shimultola. The survey was carried out on a sample size of 159 household in the area out of which only 143 participated in the survey. Some heads of households were reluctant to take part in the survey for the following reasons: disagreement with the involvement of the youth as survey interviewers, refusal to disclose information about how they handle their waste, and the belief that waste management with the project is unnecessary because the people already  know what to do but are simply unorganized and irresponsible. Based on the evaluation of available data, the report recommends establishing a suitable location for every little area, which will serve as the communal dumpsite for non-recyclable inorganic waste. A feasible waste collection and disposal system should be established immediately. Waste separation should be encouraged and each waste type should be disposed of in an appropriate manner. The sale of recyclable material should be organized. Composting of organic waste should be encouraged. Existing waste management regulations and their enforcement should be reviewed and amended. A variety of awareness activities — targeting different age, gender and interest groups within the village — should be carried out to encourage proper and responsible disposal of waste. The general poor state of cleanliness and the continued use of open areas for dumping wastes are clear indications that the majority of the people are not convinced about the negative health and environmental impacts of improper waste disposal. In addition, although local regulations relating to waste disposal exist, they are simply not being enforced. In order to improve the situation, the people must make an effort to dispose of various types of waste in a responsible manner. The existing regulations should be reviewed and amended to improve monitoring and enforcement. A common dumpsite needs to be established, accompanied by a feasible collection and disposal system.

A New House Readiness Essay

When making a decision to purchase a new house, one of the economic principles which one must consider will be that people face tradeoffs. If one decides to purchase a new house, he or she will need to give up things such as a holiday, new truck or what they eat which the same amount of money can purchase. In this case, one will need to weigh the priorities. For example, purchasing a new house may make travelling to school and local services more convenient, however it will require one to give up the purchase of a new car which makes travelling to work more inconvenient. Depending on what the decision maker feels is more important, he or she will decide for or against the decision to purchase the house. One of the principles of economics states that trade can make everyone better off. When trade flourishes, it results in a greater purchasing power. In such a case, marginal costs appear small owing to a better purchasing power among people. In this situation, marginal benefits exceed marginal costs and it would be a good idea to purchase the new house Another economic principle which one should consider will be to think at the margin. This will involve weighing marginal benefits and costs of the decision. In this case, marginal benefits of purchasing the house will be its close proximity which will be close to schools and local services. In addition purchasing a new house will provide cleaner, larger and newer space which will improve living conditions. However, marginal costs will include that of lowering one’s disposable income which will lower their ability to purchase other goods such as baby food necessary for the growth of the child. The marginal costs and benefits of the decision to purchase a house will depend on the other factors such as income level. When income level is low, purchasing a new house will greatly affect the disposable income and purchasing power of the decision-maker, hence it is more likely that the person make the decision against purchasing a new house.

National Interests Vs Human Interests in Takastand Case Study

National Interests Vs Human Interests in Takastand - Case Study Example Here, the response of the entire world to the human interests issues of people in Takastand would play a major role. However, in planning the international conference it is important to first analyze the issues of Takastand. Case study reveals that the primary issue of the country is unnecessary political influence which has subsequently increased breach of human rights from the side of government officials. This paper aims to plan the international conference for the human security problems in State through following three steps: Economic: Economic stability and long term sustenance plays the most vital role in bringing peace and prosperity to a nation (Strauss-Kahn). This becomes even more significant when the state is facing various internal and external threats. Hence agenda of conference should be based upon the resolution that the residents of Takastand must be given equal employment and business opportunities. They must not be discriminated on the basis of ethical or religious background. Political: Currently the politics of Takastand are solely handled by one political party which is against the rules and regulations of democracy. Since this political party is also found to be supported by international criminal networks while enjoying complete authority over the police and military forces therefore it has started attacking the minorities and less influential social groups. These issues should be tackled through ensuring complete implementation of democracy by allowing different political parties to acquire same status in the national and provisional assemblies. Military: The issues pertaining to military in Takastand are actually associated with the super influential political party which not only discriminates people but it also practices illegitimate military control over them.

Identify a contemporary legal issue within the health care industry or Term Paper

Identify a contemporary legal issue within the health care industry or within a selected organization. Describe potential ethica - Term Paper Example In a sense, medical malpractice is a potential ethical issue rather than a mere legal issue. When a patient approaches a doctor, he holds the belief that the whole medical community including nurses and therapists would assist him to recover from the illness. However, once the patient comes to know that the healers are of little compassion, he/she gets frustrated and thus the professional ethics of medical practitioners are questioned. It is defined that â€Å"a medical mistake becomes medical malpractice whenever the care of a patient falls below accepted community standards and causes a patient’s injury or death (Medical Malpractice)†. However, an ethical conflict persists with this issue as it is very difficult to determine specific community level standards. Although medical errors and malpractices are committed by individuals, it would adversely affect the professional stature of nation’s health care as a whole. The decline in total ethical value indicates t he diminishing quality of health care operations. This situation often becomes a barrier to health care providers in formulating effective medical policies.

Law Essay Example | Topics and Well Written Essays - 1000 words - 6

Law - Essay Example He introduced Equity which formed the basis of a new source for English Law. The purpose of equity was to look for natural justice where traditional legal sense failed to deliver justice. Following Royal courts were formed for this purpose: For centuries the highest legal authority in the United Kingdom was the Parliament or more precisely the House of Lords. This situation has changed in the recent times though. Under the Constitutional Reforms Act 2005, the Supreme Court of United Kingdom is created which is now the highest legal authority in the country. It is also the highest level of appeal in the United Kingdom. .1 (F. A. Inderwick) United Kingdom joined European community – now knows as European Union- in 1973 and since then European Law has a profound impact on English Law. First, the Communities Act 1972 made it binding for the English courts to follow its decision on matter of community law. Then, the Human Rights Act 1998 asked English courts to have regard of decisions made by European court of Human Rights. This process of development is still in process. â€Å"Natural Law† is based upon a set of principles which are set by nature and therefore have universal legitimacy and wide acceptance. â€Å"Equity† or â€Å"Justice† is believed to alleviate the strictness of â€Å"English Common Law† by allowing courts to use their good judgment and apply justice in accordance with â€Å"Natural Law†. According to Hobbes, there are nineteen laws of nature. 2 (Thomas Hobbes) Equity looked to follow these natural laws in order to seek justice. The Court of Chancery originated in Norman or Kings Council. It is also called the â€Å"Court of Equity† in England and Wales. The Chancery had jurisdiction over all matters of equity, including trusts, property law and the administration of the assets etc. Party coming to Equity court must be with clean hands. Clean hands does not mean that a person with wrong deeds cannot obtain the aid of equity but it

Autobiography Fictionalized Essay Example | Topics and Well Written Essays - 750 words

Autobiography Fictionalized - Essay Example I was a good obedient girl, thus I took my Barbie doll and a box filled with patchy handmade doll clothes I made from time to time during flushes of childish creativity and went to my room. Dad still wasn’t at home. Mom kept ironing bedlinen and his office shirts. â€Å"Honey, have you brushed your teeth?† I heard while I was diligently putting all my coloring books, pencils and dolls together (I was seven, but I was already clever and sedulous enough). I was naively thinking that father was always at home at the time I went to do my toilet in the evening. Scrubbing my teeth with one of those funny toothbrushes with hippo-shaped caps, I saw mom sitting at the table and crying over her cellphone. I’d never seen a tear shed by her – she’d always been so adult and strong and wise to me. My childish logic didn’t tell me anything better than to come over and hug her as a sign of comfort: We couldn’t sleep well that night. I was hugging my mother, while she lay with her back to me and held the phone in her hand. The phone was ringing continuously, but she wouldn’t answer, except for once, when she picked up the call and yelled haltingly: I was a little bit scared and puzzled, my childish mind didn’t want to admit that it was my father, though it was him. He must’ve hurt mommy or did something wrong, I thought. I hoped that there wasn’t my fault in their quarrel. The next morning, mom didn’t want to talk to me – or to anyone – at all. She cooked my usual Sunday pancakes, dressed them amply with blueberry jam and informed me that we were going for â€Å"a very long† walk in the park. Well, it was strange, for we always spent Sundays together with her and father either making some barbeque or going on one-day trips to some picturesque places. Well, dad never participated in our entertainment too actively: he’d rather walk around silently, smiling from time to

A Critique of Taylor's Concept of Multiculturalism in Relation to Essay

A Critique of Taylor's Concept of Multiculturalism in Relation to Nation Building - Essay Example The society is a framework within which different people interact to create various inclinations and trends which define the culture3. The world is a dynamic place and as changes occur in societies, there are numerous tendencies that makes it impossible for cultures to continue to be transferred from generation to generation. This therefore brings to play the concept of â€Å"cultural survival† which is concerned with the ability of a given culture to stand the test of time that comes with modernisation4. Professor Charles Taylor supports the communitarian school of thought which claims that the idea of individualism evolved as a consequence of some failures in the development of the modern Eurocentric society5. Due to individualism, the risk of cultural survival is now higher than it has ever been in the past. He holds that the replacement of communal structures with individualism is gradually causing the human race to lose important morals and values. As an antidote to this, communitarians believe that the social structures should be rebuilt and this can be done through enhancing different cultures in a given nation. This idea has become popularly known as the recognition of culture. Recognition of culture therefore refers to the respect of people's distinct cultures and allowing different people to practice their different cultures in a given nation. ... Taylor's argument, called the politics of equal respect implies that distinct cultures will have to be respected and allowed to thrive in a nation, even if it comes with wide differences. Theoretically, the recognition of culture means that if people from extremely different ends of the world come together in a given geographical area, they should be allowed to maintain their unique values, irrespective of how different they are. It is therefore obvious that this position of Taylor gives room for a wide diversity of possibilities which cannot go unchecked. In this paper, I examine the key debates of Taylor in relation to the concept of the recognition of differences in cultures. I will critically assess the validity of the communitarian views on the subject by comparing them to counter arguments and criticisms of his ideas. I will utilise various philosophical positions and ideologies of various thinkers and theorists and use them to validate or reject various propositions presented by Taylor and other communitarians. The paper argues that the idea of communitarianism is the best way for the survival of today's society and although there are some inherent challenges in it that threaten to prevent cohesion it is the only viable option in socializing children. The Basis of Taylor's Argument Taylor, in his book Ethics of Authenticity built a strong case against the existing systems and structures in the modern society. He identifies that there are three main 'malaises' or cankers in our modern society that are potentially dangerous to the current society7. The first malaise is the concept of individualism. People tend to have the freedom to decide what is right and choose to do it for themselves. Thus, whatever is convenient to an individual

Science Assignment Example | Topics and Well Written Essays - 250 words - 2

Science - Assignment Example The research conducted revealed that medical conspiracy theories are known and endorsed predicting many health behaviors. Individuals endorsing these theories are normal thus conspiracies arise from common process of attribution. The medical conspiracies act as diagnostic tools for many health practitioners since conspiracies do not follow the traditional medical advice. There are numerous ways to categorize conspiracy theories. Individuals who tend to believe in conspiracy theories endorse a fictitious theory that is made up for experimental purposes. Personality and belief variables are significantly related to conspiracy theories. This results into the question the question of what factors account for variance in conspiracy theories? The psychologist in this study has been unable to come up with factors that account for more than 10% of the common variance (Furnham 5). Thus, individual difference variables explain little of variance in such beliefs. This is in consideration that beliefs in conspiracy theories are widespread across the

Argument Stance On What Are The Ethical Costs of Modern Health Essay

Argument Stance On What Are The Ethical Costs of Modern Health - Essay Example According to Rottenberg & Winchell, in modern health, pro-life physicians find themselves at crossroads on whether to follow their conscience or adhere to the demands of their career (560-565). It is this fact that leads to one of the ethical issues in modern health. The same case applies to the pro-choice physicians, as Rottenberg & Winchell write, that have to ensure that they give all the information required to the patients, serve the patients accordingly so as to avoid cases of the patients being stigmatized and uninformed regarding the care given to them (560- 565). This brings in the informed consent issue unlike in the previous centuries where the medical practitioners had the final say on the patient’s health status. It is these advancements in modern health that have been the source of conflicts in the hospitals, the medical schools and in the organizations. Yet another factor that leads to ethical concerns in the modern health revolves around the fact that modern health has indeed evolved from two separate concepts of development that touch on bioethics and professionalism. In the modern world, one can easily argue that the medical sector is not governed by professional dominance that involved the activities of the doctors being decided in meetings and conferences. In today’s world, the interest has completely shifted to the interests of the patients; thus, lots of efforts have been put towards ensuring that order exists in the medical profession. As seen in the research conducted by Rottenberg & Winchell, the pro-choice advocates are at pains on whether to directly engage in abortion for fear of breaching the expected regulations especially when the case is an emergency case (564).

Belonging Essay Example for Free

Belonging Essay Belonging is about how one views their self and how one interacts with those around them. It colours who and what we are and how we fit into the world around us. People seek belonging for identity, relationships, acceptance, and understanding. Steven Herrick’s free-verse novel, ‘The Simple Gift’, effectively explores the notions of belonging through the protagonist’s journey. In a similar way, David Michod’s film ‘Animal Kingdom’ and Tim Winton’s short story ‘Neighbours’ both present protagonists that go through long journeys to find belonging through developing meaningful relationships and discoveringa sense of place. Steven Herrick’s free-verse novel ‘The Simple Gift’ clearly portrays that alienation and a lack of connection with people will lead to a lack of belonging. Immediately Herrick introduces the readers to Billy, a sixteen-year-old runaway who is alienated and isolated. Herrick implicitly displays that Billy’s father has abused him, which is the cause of his alienation. This is evident as Billy recounts how his father â€Å"gave me one hard backhander across the face, so hard I fell down†¦. And slammed the door on my sporting childhood. This metaphor allows readers to understand that his father’s abuse led to Billy’s disconnection to from normal childhood experiences, thereby not allowing him to ‘fit in’ and belong to society. Billy’s isolation from the community is reinforced as he leaves the neighbourhood throwing â€Å"one rock on the roof of each deadbeat no-hoper shithole lonely downtrodden house in Longlands Road, Nowheresville. † Colloquial adjectives and expletives make evident Billy’s feelings of disconnection and resentment towards his hometown, suitably named â€Å"Nowheresville† by Billy. It is from this place that Billy seeks escape, and so chapter one ends as he begins his journey towards belonging â€Å"on a speedboat out of town†¦ heading to the Waggawang Coalfields. † Herrick portrays that Finding a sense of place and meaningful relationships leads to belonging with Billy’s arrival in Bendarat where he is metaphorically and literally entering a new life. Although at first Billy is anxious, upon entering the town, he feels it brings a sense of hope for his future as he â€Å"walks slowly into Bendarat†¦with the sun finally lifting. Through this use of weather motifs and personification of the sun lifting the fog, hope and positivity are unveiled for Billy after a life of negativity and uncertainty. He finds â€Å"Bendarat is the perfect town† and he makes â€Å"carriage 1864 home. † Billy begins his movement as he finds a physical sense of place. While the town of Bendarat Billy begins to move towards belonging through meaningful relationships, when he meets Caitlin; a representative from the ‘other’ society from which Billy and Old Bill are hiding. Ironically, Caitlin has everything she wants, but is still discontent. She represents her family’s wealth, acknowledging that her â€Å"Dad is too rich for his own good. † Caitlin and Billy develop an immediate bond, as they are able to talk and listen to each other without judgment or prejudice. As they meet, the narrative perspectives begins to overlap, and the reader gains insight into Caitlin through her strong voice, suggested through the use of personal pronouns â€Å" I felt good†¦ I kept mopping. As their relationship develops, Billy finds meaning and purpose for his life as seen through this extended metaphor that Billy’s life has become â€Å"a circuit of plans with Caitlin at the centre, and me a badly-dressed satellite spinning crazily in her orbit. † With Caitlin in his life, Billy is centered and feels connectedness: she is someone to whom he can belong. Similarly, Billy begins to find belonging through a relationship with Old Bill; a h omeless alcoholic with a sad past. Through the use of superlative in Billy’s description of Old Bill as the â€Å"saddest man in the world† the reader understands that Billy and Old Bill have the chance to change each other’s lives through meaningful relationships. Old Bill is the catalyst for Billy’s movement towards belonging, just as Billy is able to help Old Bill re-entre society. Billy’s journey from alienation to belonging is completed as he enters with Caitlin into his new â€Å"home†, the tangible address that Old Bill offers them for their â€Å"simple gift†. The key to his home that Old Bill offers Billy is the most significant gift in the novel. This key is a motif symbolizing Caitlin and Billy’s joining together and entering a new life â€Å"I insert the key†¦ and push the door†. They enter this new life together. Ironically, Old Bill finally belongs again through moving away and experiencing freedom. For Billy and Caitlin, the ultimate connectedness comes through love making. The reader understands the significance of this moment through Billy’s use of a simile; â€Å"it was like falling headlong into clear waters of the Bendarat River’†. Billy finds a place to call home, a place to which he can belong, in Bendarat, where he forms his own family and in turn gives simple gifts to and helps other find their own sense of belonging. Like ‘The Simple Gift’, David Michod’s film ‘Animal Kingdom’ effectively explores the concept of belonging through its protagonist Joshua ‘J’ Cody, a teenage boy thrown into a world of crime after his mother dies of a heroin overdose. Similar to Billy, J is alienated due to family circumstances. It is J’s first person narrative voice over that draws us into the world of the Cody family. He speaks to us: â€Å"After my mum died this was just the world I was thrown into. † This way of having him speak to the audience, allows us to be a part of his search for belonging throughout the film. Michod also utilizes the animal motif throughout the entire film. It is established in the opening credits through the artwork that is shown through extreme close ups. The Cody family is a den of lions and J walks in as a cub â€Å"The weak survive when they are protected by the strong†. From the beginning of the film there are a number of times this motif recurs, but perhaps the most significant moment is the conversation where Detective Leckie tells J all about the bush and the creatures in it and says â€Å"you’ve gotta work out where you fit†. J’s journey throughout the film is a search for belonging within this ‘animal kingdom’. Although J needs to choose where he belongs, we see he does not really have a choice due to the Cody family constantly dragging him into their problems. Viewers clearly observe this when J is having dinner away from the Cody family and at his girlfriend Nicky’s house. The diagetic sound of the family having dinner fades out and the eerie and ominous music comes in, suggesting something negative and frightening. The camera shows a close up J’s face as he views the news on the television, emphasizing J’s fear of his family. J’s eyes are now glued to the television and the medium shot of him having dinner loses focus forcing the viewer to watch the television just like J. Camera shots are used in many other significant parts of the movie to display J’s slow journey to belonging. Long and medium shots often used to show Smurf kissing her sons, significant because the final shot of the film is a long shot of J holding Smurf in a position of authority over her because he has killed Pope. This symbolizes him becoming one of them and perhaps even suggests that within the animal kingdom he has taken his position as leader like Craig encouraged him to be at the start. J has finally found belonging with the Cody family as leader of the animal kingdom. Similar to the previous two texts, Winton’s short story ‘Neighbours’ begins with a young couple that is in a state of alienation â€Å"like sojourners in a foreign land†. Like ‘the Simple Gift’, the lack of understanding prevents meaningful relationships and therefore leads to alienation. ‘Neighbours’ opens with the young couple having just arrived in their new suburb. Winton chooses to tell the story in third person, creating a distanced and simplistic quality throughout. Leaving all characters nameless only to be referred to by generalized titles such as â€Å"the Macedonians†, â€Å"the Polish widower† and â€Å"the young couple† enhances the texts impersonal nature. This opens the story up so that anyone can see themselves in each of the roles allowing them to connect with the characters and storyline in a unique and powerful way resulting in Winton being able to effectively portray his message of belonging. Another element to the piece is ‘The 20th Century Novel’ a project ‘the man’ is working on for what could be a university extra honors degree, that soon becomes a reoccurring motif. The novel is a symbolic tool used to represent the abstract world of intellectuals; however its presentation becomes a contrast with the real world that the couple discovers within this suburb. As the story progresses Winton uses the seasons as the structure of the story and the young couple’s journey to belong. In Autumn the young couple plant vegetables to live on, by beginning this common activity to their neighbours the Macedonians feel comfortable enough to begin to bond and also offer the young couple help and give them a gift of garlic cloves. Like ‘The Simple Gift’, through small gifts and acts of kindness come understanding, building of relationships and belonging. This significant event marks the beginning of the couple’s path to belonging â€Å"the neighbours come to the fence and offer advice about spacing, hilling, mulching†. As winter began the young couple smile in return to their neighbours and receive a visit from their parents who they were once like. The juxtaposition of the parents and their children show how much the young couple have changed and begun to belong â€Å"They felt superior and proud when their parents came to visit. Their parents are in complete shock of the neighbours behaviour as they do not understand the beauty behind their lifestyle, this juxtaposes the young couples behaviour as they have accepted their neighbours behaviour and have begun to understand their lifestyle and see the beauty and freedom of it. The final significant experience for the couple is the unexpected pregnancy of the woman, followed by her natural home birth. Throughout the pregnancy the couple are constantly approached by well- wishers in the neighbourhood, presenting the ommunities acceptance of them despite any differences and joining them in the celebration of this impending birth. During the home birth of their child the couple unexpectedly experience both interest and support from their new neighbours, displaying their final connection as a community. The birth process is rich with descriptive language, highlighting not only the beauty and power of this moment but the final step in claiming their place in this community with this new life. Each of the moments experienced above are all highly natural, reflective of the traditional European culture they are now living amongst, forever making ‘The 20th century novel’ more redundant as the story progresses. The man is developing his understanding of the 20th century world however the one he really needed to understand to find his sense of belonging was the one surrounding him, â€Å"The twentieth century novel had not prepared him for this. † People seek belonging for identity, relationships, acceptance, and understanding. Steven Herrick’s free-verse novel, ‘The Simple Gift’, effectively explores these notions of belonging. Through Billy’s character, the reader sees that belonging comes when there is acceptance and understanding, especially through meaningful relationships and human connectedness. In a similar way, David Michod’s film ‘Animal Kingdom’ and Tim Winton’s short story ‘Neighbours’ both present protagonists that go through long journeys to find meaningful relationships and a sense of place to discover their own sense of belonging.

Lamb to the Slaughter and The Landlady by Roald Dahl

Lamb to the Slaughter and The Landlady by Roald Dahl COMPARING TWO SHORT STORIES IN THIS UNIT, WRITE AN ESSAY DISUCSSING HOW ROALD HAS USED VARIOUS TECHNIQUES (INCLUDING THE USE OF LANGUAGE) TO ENTERTAIN, INTRIGUE AND SHOCK THE READER In this coursework I am going to compare to short stories which are â€Å"Lamb to the Slaughter and â€Å"the Landlady† written by Roald Dahl. Roald Dahl specialises in writing stories for children in the 20th Century. Roald Dahl is the author of Factory, Charlie, Matilda , James and the Giant Peach and Georges Marvellous Medicine. He uses different writing techniques in order to entertain, intrigue and to shock the reader or the audience. Born on the 13th of September 1961 in LIandaff, South Wales. He never liked school because he said students were caned and teachers where horrible to them. In 1939 he joined the Royal Air Force when the World War II started and also in 1940s he became the bestselling writer he works with both children and adult. He writes short stories which make the reader to guess what will happen at the end. When he got married, he divorced his wife and later married Patricia Neal and gave birth to five children. He died on the 23 November 1990 at the ag e of 74. Lamb to the Slaughter Lamb to the Slaughter is a short story and is about a pregnant woman (Mary Mahoney) and her husband (Patrick Mahoney). Her husband went to work and she was waiting for the husband to come home. â€Å"The room was warm and clean, the curtains drawn, the two table lamps† tell us that Mary Mahoney is in her house. When the husband came back from work, she tried to make a conversation with the husband but the husband was not giving her attention but she knew that her husband does not talk too much until his first drink is finished. She started getting worried. Mary asks the husband if he wanted dinner but, he refuses every food she gave to him. Finally Patrick spoke to Mary and said â€Å"So there it is†. â€Å"I know its kind of a bad time to be telling you, but there simply wasnt any other way†. And he also said â€Å"of course Ill give you money and see youre looked after†. This tells the reader that Patrick is going to leave his pregnant wife Mary. She did not want to believe what Patrick was saying , she still demanded to prepared him dinner, as she went to the freeze to get the leg of lamb, Patrick told her not to make any dinner for him because his going out. Mary uses the â€Å"big frozen leg of lamb† to hit Patrick on his head and he was still standing there for about 4 5 seconds and fell on the carpet. He was dead, Mary was surprised and shocked and this in turn shocks the reader too. Mary quickly went to the groceries to get some potatoes and when she got home, she called the police and said her husband has been killed. On the other hand the lamb was in the oven cooking so, the police was asking her questions and they were searching the house. The doctor told the police that Patrick was hit in the head. Mary offer the police men the lamb that she was cooking in the oven. As they were busy eating the lamb they never knew they were eating the evidence and Mary started laughing. The Landlady The landlady is a short story and is about a young boy called Billy Weaver and a woman. Billy Weaver took a train from London and he arrives late in Bath late which was nine oclock in the evening. He wanted a cheap hotel where he can sleep and they told him to â€Å"Try The Bell and Dragon† and is a pub house. When he was going he notices a sign â€Å"BED AND BREAKFAST†. â€Å"There was a vase of pussywillows, tall and beautiful† this tells us that the house is nice. When he rings the bell and old lady answered the door and told him to come inside. The Landlady told when he goes up stairs he should sign the guest book. As Billy was signing the guest he recognises two peoples names and they were the only names on the book and they are over two years olds. He tried to remember where he heard the names from. He remembers that one of them Eton was a school boy that disappeared but for Mr Temple he could not remember. The Landlady told offer Billy tea and Billy could smell something that comes from the woman. Billy and Landlady started talking and she said the Eton and Temple was very handsome young men but Billy was much better. Billy asked the Landlady if those people left the Bed and Breakfast recently and she said both of the men are still in the fourth floor of the house. Billy was getting confused and he wanted to talk about some else like the parrot in a cage. When he was drinking his tea he notices a bitter almond taste and he ask the Landlady â€Å"Havent there been any other guests here except them in the last two or three years?† She replies by saying â€Å"No, my dear. Only you†. The writing technique Roald Dahl uses descriptive word in Lamb of the Slaughter â€Å"Warm and Clean† this tells us that the Mary Mahoney house is clean. On the other hand he uses â€Å"But the air was deadly cold and the wind was like a flat blade of ice on his cheeks† describes how cold it was and Billy needed a place to sleep. Roald also uses a simile which is â€Å"to feel-almost as a sunbather feels the sun that warm male glow† in the Lamb of the Slaughter and for the Landlady he uses â€Å"But the air was deadly cold and the wind was like a flat blade of ice on his cheeks.† Roald Dahl use a metaphor saying one thing is another â€Å"There was a slow smiling air about her† .Roald Dahl also uses emotion word like â€Å"blissful† which means it was a peaceful night for them also uses hyphen to separated words like â€Å"bone-end† in the Lamb to the Slaughter. Roald Dahl uses personification to give human qualities to any in animate object like in the Lamb of the Slaughter which was â€Å"The wind whispered his name and tortured her with his memory† this tells us that wind can not whisper or torture. The similarities of both short stories Mary Mahoney and the Landlady are women; both are short stories. The both stories theme are murder and which were committed by them (women). At first the both ladies is been described as been a nice generous and lady â€Å"she took his coat and hung it in the closet† tells us how caring and nice she is to her husband, however when the Landlady offers Billy a cup of tea shows us that she is nice and not every Bed and Breakfast owner will offer their customers free teas. But at the end of both stories Mary Mahoney and the Landlady tells us (reader) that they are not really nice ladies which intrigue the reader. The difference between Lamb to the Slaughter and the Landlady is that Mary Mahoney did not mean to kill her husband whiles the Landlady has killed two people before Meaning she was planning to kill Billy Weaver as well. However, Mary was pregnant and she has a husband which is Patrick and the Landlady was old and she does not have a husband. The both women use different w ays to kill. Mary uses the frozen lamb she wanted to cooked for her husband Patrick whiles the Landlady poisoned Billys tea. The mood (atmosphere) of the Landlady is, windy and cold which gives the reader an idea of what the story is going to be like. Also the mood of the Lamb to the slaughter was calm and warm at the beginning but at the end it was kind of funny and scaring because when the police men where eating the lamb Mary â€Å"giggle† . The ironic scene of the Lamb to the Slaughter is that Mary kills Patrick while she prepared the leg of lamb for the police men to eat which means that they are eating the murder weapon while they were eating it they said the weapon might be â€Å"right under their noses†. This tells us that the story could have ended in a bad way but because the police men ate the leg of lamb they can not get any evidence. The creation and tension in the landlady is a horror story because the landlady was nice and generous to Billy and when he realise that the two guests and parrot was murdered by the landlady he became scared and confused. The police were eating the evidence which was right under noses and I think it will be difficult to find the truth which creates a shock to the reader. It also shocks the reader how Mary Mahoney was a loving wife and turn up to be a killer. In the Landlady it also shocks the reader when Billy asked the landlady if it was just two people that have been in the Bed and Breakfast recently for the last two or three years and she said yes which shocked us. Roald Dahl put the reader on suspense because when she kills her husband Patrick, she called the police that make us suspense that they are going to find evidence or find out who killed her husband and she even gave them the lamb to eat making us anxious that they are going to find out what happened. For the Landlady Roald Dahl put us in suspense that is when â€Å"she gives him a little smile as she replies, â€Å"No, my dear. Only you.† This makes us the reader get anxious to know if Billy was killed by the Landlady. In my conclusion I will say that Mary Mahoney was angry and she wanted revenge because husband Patrick was going to leave her and she was six month pregnant. She did not think before acting and she did not mean to kill the husband. For the Landlady I think she was lonely and sad. She was nice but at the end she became evil. I also think she sick because everybody that comes to her Bed and Breakfast she killed them even the dog and parrot. She killed them without feeling bad or even having mercy on them.

Smoking: I Can Stop Whenever I Want :: essays research papers

Smoking: I Can Stop Whenever I Want Good afternoon, I can stop whenever I want. Does that sound familiar to you? if it does you are probably part of the 80% smokers who are teens. And studies show, that young smokers are likely to start doing drugs, selling drugs, and so forth. Young smokers start smoking at 12 or 13 just to get a taste of what it's like. Some of them find it disgusting and unhealthy and some find it cool usually because their peers introduced it to them. Tobacco use kills about 420,000 smokers each year. Recent studies also indicate that about 53,000 non smokers die each year from second hand smoking. You surprised heh? You shouldn't be, because all of those anti tobacco commercials on Television and on every single pack of cigarettes isn't there for nothing. It's there to prevent all of you teens to get hooked on cigarettes or even think about starting to smoke. Smoking is legal almost everywhere in the world, but it shouldn't be because Marijuana smoking isn't. Cigarettes are addictive and they usually lead the smoker to marijuana use or to other kind of drugs. That's why I think that young teenagers shouldn't start smoking at young age. All of you people out there who think that they can stop whenever they want, well I have news flash for you. 1 out of 10 smokers succeed in quitting smoking in United-States. Everyone thinks that they have an iron will and they keep on delaying the time to stop, I'll just stop as my new year resolution, I'll stop in a month, a week, a year. Smoking is really hard to quit, it's an addictive habit and you really need an iron will to stop it. There are also a few consequences I think I should mention from ciggarette smoking. First of all, as you all know, ciggarette smoking turns your teeth yellow so you can forget about those perfect teeth with the crest smile. The second consequence is, smoking costs around 4 $ a day for a normal smoker which comes up to 2500 $ per year, think what you could do with all that

Lord of the Flies :: Lord of the Flies Essays

Lord Of The Flies Book Analysis Title: Lord of the Flies Author: William Golding Date of original publication: 1954 Setting:   Ã‚  Ã‚  Ã‚  Ã‚  The setting of Lord of the Flies is somewhat vague. The island is unnamed, and besides stating that it is during wartime, there is no specific date given. The island is uninhabited, and characterized by a beach, jungles, orchards, and a rocky mountain. The jungle that surrounds the characters represents death. It is dark and entangled in vines, which remind the small boys of snakes, and instill fear. This setting is also significant because it is isolated from civilized society. As the plot progresses, the lack of civility causes the society, built by the children, to deteriorate. Characters: Ralph:   Ã‚  Ã‚  Ã‚  Ã‚  At about twelve years old, Ralph is among the oldest of the boys on the island. He is described as a â€Å"fair-haired† boy with mild facial features. He is the first character introduced and plays the role of the protagonist. He is somewhat charismatic, but is admittedly frightened by the situation. Ralph begins as an innocent boy but ends up very mature from dealing with conflicts and adult decisions throughout his leadership. He believes that survival can only be achieved by the presence of peace and order. He tries, somewhat unsuccessfully, to build a stable, civilized society. Ralph is a perfect character however. He struggles as a leader, and has to rely on Piggy, a boy who he respects for his maturity and knowledge, for advice. As the chief, Ralph notices that many of the boys are not following the rules, but he does not subject anyone to punishment. This leads to anarchy, and the creation of Jack’s tribe. Eventually, many of the boys abandon Ralph, and although against his initial values, he tries to join Jack to escape the loneliness he has experienced. Toward the end of the novel, Ralph is hunted by Jack and his followers, but is able to the beach where he finds a naval officer to rescue him. This is the first time that Ralph is relieved from his internal and external conflicts. Piggy:   Ã‚  Ã‚  Ã‚  Ã‚  Piggy, who is about the same age as Ralph, never reveals his actual name throughout the novel. He is overweight, asthmatic, and wears glasses. These physical weaknesses cause him to be whiny and less useful in work. He is described as a bad looking character, who is disrespected and considered an outsider by the rest of the boys.

Marketing †Luxury Watch Marketing Plan Essay

1. Executive Summary This report contains a marketing plan strategy for a new luxury watch entering the luxury watches market. The new product that will be launched on this market is a exclusive luxury watch. Exclusive luxury watches are defined as the ones sold above $9999. The watch for which we are drawing the marketing plan is a gold and platinum watch with white diamonds. The use of innovative and unusual styling is become an increasingly important feature of the luxury watch market. The unique feature of the watch is the possibility of customization and therefore personalization of this watch. The report is composed of four parts. To begin with, we have done a context analysis to discussion the various macro and micro environmental factors that impact the relevant market dynamics such as market size and growth, positioning of existing brands etc. Then we have come up with the demographic and psychographics description of the target market. | | Pocket watches offer a different kind of experience for consumers. Some use it for its novelty and style whereas others find it more functional than wristwatches. A lot of people also use wristwatches and pocket watches alternately. Regardless of one’s preference, using a pocket watch at this day and age is still a very welcome sight. | 2. Main Report 3. 1. Context Analysis The marketing environment for Perkupoldies exclusive watch market represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. The macro environmental factors are extremely encouraging. a) Economic environment: The number of people in the Forbes’s billionaire group and Merrill Lynch/Capgemini millionaire group are steadily increasing over the past decade. The number of billionaires has increased by more than 250 percentages. According to Merrill Lynch/Capgemini report the World’s High Net worth Individuals (HNWI) population has also grown to 9. 5 million with their assets rising to $37. 2 trillion. | Number of Billionaires| % Increase in number of billionaires| Billionaires combined net worth (in trillion dollars)| % increase in Billionaires group| 2012| 1226| 257. 56| 4. 6| 328. 57| 2003| 476| | 1. 4| | b) Social – Cultural environment: Wealthy people are driven by views of oneself. They spend money for acquiring of luxury goods and services to publicly display economic power. Sociologically, to the conspicuous consumer, such a public display of discretionary economic power is a means either of attaining or of maintaining a given social status. i. Developed Economies ii. Emerging Economies c) Technological environment – Product innovations, groundbreaking developments in mechanical and atomic watches enable extreme engineering and personalization of watches possible. Additionally, the below situation analysis details the context for Perkupoldies marketing efforts. Here we take a closer look at the internal and external factors that influence our marketing strategy using SWOT analysis. SWOT analysis The above SWOT analysis combines the external (opportunities and threat) and internal (strength and weakness) analysis. 3. 2. Market Analysis with Porter’s Five Forces a) Threats for New Entrants: The presence of profits in an industry will attract new firms willing to take advantage of these profits. Over time, too many new entrants will drive down these profits, decreasing at the same time the attractiveness of the industry. The presence of various barriers to entry can minimize this threat. b) Bargaining power of buyers: If the brand is very famous, successful and appealing to customers, there is no obvious difficulty for distributors to sell the products: the marketing and communication efforts done by the brand will drive customers easily into the jeweler’s shops. Jewelers are usually not especially risk takers and if they have no guarantee that the brand is a hit and will be easily sold, then one might have a hard time trying to convince them to buy ones products. All the power is in the hands of the distributors; with no distributors, the way to the customers is locked. What is more, distributors might be pressured by actual players to refuse to distribute new brands. Therefore, as we mentioned earlier, distribution is an important barrier to entry. c) Bargaining power of Suppliers: The luxury watch industry is dominated by mechanical technology; as a result, the procurement of mechanical movements is the high end brands’ main concern. Qualified manpower can also be an issue that should not be neglected; the number of watchmakers able to produce some of the most intricate complications is very small. d) Threat of substitute products: Counterfeit is a phenomenon that needs to be mentioned because it represents a non-negligible threat for the luxury watch industry. Secondly, in a larger sense, other luxury products can also be considered as a substitute. Now if we think about a legal substitute, which could be fought with conventional marketing weapons, the issue is more complicated. While in a narrower sense substitute could be confined to jeweler, in a broader sense we have to include all the luxury goods available on the market. a) Jewelry b) High end Pens (e. g.:- Mont Blanc) c). Cars Some customers could buy a watch while others would rather travel to tropical and exotic countries, or buy luxury cars or furniture. Therefore, because the range of substitute products we can include is so broad and difficult to define clearly, it is rather difficult to assess accurately how serious the threat is. e) Rivalry among Competition: Concerning the large trends, the past years, big groups were fighting over brands: each group wanted to increase its brand portfolio by taking over independent brands. 3. 3. Pocket watch Industry Background. There was a time that no gentleman felt well-dressed without his pocket watch. Pocket watches, which originated in the fifteenth century among the upper class nobility, reached their heyday in the mid-17th to early 20th century. At one point in time, no middle or upper class gentleman would dream of leaving home without his pocket watch. Among the working class, pocket watches were more than a sign of status. They were, for many workers, an important work tool. Railroad workers, in particular, relied upon their pocket watches to time their duties. By the middle of the 20th century, with the advent of inexpensive wristwatches, the popularity of pocket watches began to wane. From full hunters’ case watches to ladies’ pendant watches, pocket watches are making their way back into the popular fashion scene. Their renewed popularity may have begun within the youthful goth culture, especially the Steampunk segment of Goth culture which esteemed all things Victorian and mechanical clockwork objects and items. If there’s any modern day item that embodies the spirit of Victorian Steampunk culture, it’s the pocket watch. While the popular comeback of pocket watches may have begun with the underground steampunk movement, it has quickly become a new fashion status symbol, popular with youth from the club scene to the stock market floor. Today, advances in glass mechanics and structure have created a new style of pocket watches transparent, scratch-resistant cover so owners can see the time without opening the case. Popular styles of pocket watches today include replicas of antique pocket watches as well as more contemporary styles that fit with today’s men’s and women’s fashions. 3. 4. Description of Product. The watch has several state of the art features which are meant to satisfy the below mentioned needs of the customers. a) Stated needs – To purchase a luxury product b) Real needs – A jewelry and accessory c) Unstated needs – An ever appreciating value d) Delight needs – Personalized e) Secret needs – An expression of status and exclusivity The features of the watch are as mentioned below: 3. 5. 1. Body Construction – The timepiece will be a beautiful handmade timepiece bearing the owner’s name. The watch may be made out of White gold, yellow gold or titanium depending on the specifications provided by the customer. 3. 5. 2. 1. Crystal – Swiss 3. 5. 2. 2. Glass – Sapphire glass with non-reflective coating 3. 5. 2. 3. Chain – Titanium/Yellow Gold/White Gold 3. 5. 2. Nature and Quality of jewels – The watch will have at least 100 brilliantly cut diamonds on the dial case. The chain will be made out of pure 22k gold with have around 200 cut diamonds. Though these specifications are given for the standard watch provided by our company. We will provide custom designed watches for customers that may have more diamonds. Proof of authenticity will be provided for all the diamonds on the watch. 3. 5. 3. Hand Crafted – Usually custom watches would require 4- 6months of manufacturing time depending on the availability of material. All watches will be hand crafted by highly skilled jewelry craftsmen. As each part needs to be fabricated, decorated, assembled, and tested, you can image that the process takes a long time. 3. 5. 4. Features – a) 26 cities world time (including Adelaide) b) Perpetual Calendar c) Radio controlled: Receives standard time radio waves across the world d) Daylight saving function (automatic in radio wave receivable zones, manual in other zones) e) Alarm, 12/24 hr.time f) Magnetic resistance g) 2000m Water Resistant 3. 5. 5. Limited Edition – The watch will be one of its kinds since the design will be custom made by our designers specifically for our customers. The design will be classic and superior that reflects the unique personality of our client and create everlasting value. 3. 5. 6. Warranty type: lifetime International Warranty 3. 5. Factors Considered while purchasing luxury watches a) Precious Metal Construction – It should go without saying that a high end expensive watch should be constructed from quality materials. This means the best possible metals and so forth, but it is also a good idea to ensure that the metals involved are inherently valuable. It also goes without saying that precious stones also are a desirable component given the style and variety of the watch. b) Nature and Quality of Jewels – The first thing to look at is the origin of the stones. The two major options are natural or manufactured. Natural stones are obtained the traditional manner – via often controversial mining methods. There is an inherent romance to the concept that a stone was derived from the earth, discovered, cut and polished, and then used on your luxury item. Aside from â€Å"recycled stones† (taken from older or unsold items), the alternative to natural stones are manufactured stones. c) Hand Construction – High-end watches are hand-made and assembled by master watch makers. Sometimes a team of people will be involved in making the watch, other times a single watch maker toils for as long as a year or more on a single watch. As each part needs to be fabricated, decorated, assembled, and tested, you can image that the process takes a long time. The longer it takes to make a watch, the more refinement and decoration will be found in an on it. There is no specific amount of time that you should look for as it depends on the company. d) Complications – High-end watches don’t just have beautiful mechanical movements, they have complex movements. Other complications effect how accurate a watch is or how interesting the movement is to look at while in operation (i. e. various types of tourbillon escapements). Other common complications in high end watches are perpetual calendars, rattrapante chronographs, sonneries, fusee and chains, moon phases, and multiple time zones along with world timers. e) Style- The best watch makers are skilled in making unique designs, but ones that are â€Å"instant classics. † The best designs will look good on anyone. Lastly, when looking at a designer look, you want to make sure it has enough unique qualities to justify the â€Å"exclusive† item you are thinking about buying. f) Limited Edition – The best luxury things in life comes in small quantities and are made in limited productions by dedicated people. Besides, having too much of anything cuts the value and the intrigue. So look for limited edition or highly limited production watches. Ask how many of a particular model has been made and whether or not there are 1000 or 100,000 of them out there. The more limited a watch is the more exclusive it is, which is a major component of true luxury goods. g) Appreciation of value – The lucky high-end luxury watch buyer will be able to afford a timepiece that has the potential to increase in value. 3. 6. Segmenting Targeting and positioning 3. 7. 7. Segmenting Market segmentation is vital for a company’s success. Without a clear idea of the nature of the target segments, the firm is forced to use a scatter? shot approach to marketing strategic decision making with little chance for success. It is necessary to identify target segments of consumers and tailor offerings to best meet the wants and needs of that particular group of consumers. 3. 7. 8. 4. Demographic criteria: a) Sex: The luxury market could also be segmented according to the sex criteria. Indeed men’s watches are quite dissimilar from women’s. There are differences on the precious metals used for the fabrication, on the size of the strap and of the dial. b) Income level: Naturally the income is a very important factor of the luxury market, because it determines the purchasing power of consumers which has to be very high. c) Geographic criterion: The luxury watches market could also be segmented according to geographic regions. People from different regions do not share the same culture of the purchasing power. 3. 7. 8. 5. Psychographic criterion Psychographic bass for segmentation center on perceptual issues. These segments are determined by combining individuals who are psychologically similar in their orientations. These distinctions are made based upon similarity of lifestyles, personalities and values. a) Lifestyle – it reflects the ways in which the individual chooses to live their lives. What types of activities they enjoy, what life settings they desire, and who they surround themselves with are all components of lifestyle. b) Personality – here the idea is to group people into roughly similar personality types with the underlying assumption that people will be more favorably disposed toward those of a similar personality profile. c) Core values – to try to match its core values with those of its customer segments building positive associations. The company stresses values in its products/services as well as in its corporate environment and culture, and the hope is that the segment will become loyal to the company because it embodies the core values of importance to the consumer. People have different reasons to buy luxury watches. Five motivations can be listed: * To be fashionable * To have a customized and unique product * To have an excellent and reliable product. * To have a product with the latest technology * To have a high standard of living 3. 7. 8. 6. Segmenting on the basis of Demography a) Income group – HNWI, UHNWI, Billionaires b) Sex – Male, female 3. 7. 8. Targeting Targeting requires the firm not only to aim at but hopefully to hit its target segments. The final important aspect involves the establishment of an important perceptual position in the mind of the consumer. It involves the decision of the number of different segments to select and serve and the best action plans to reach the identified segments. Measuring Effectiveness of Target Segments a) Measurable – size of segment, income and purchasing power, and characteristics of the segment b) Accessible – reachable by the firm and able to effectively serve the segment c) Substantial – large enough and capable of generating sufficient profits d) Differentiable – truly distinct from other segments in terms of composition and response to marketing stimuli e) Actionable – marketing programs can be developed to effectively identify, attract and serve the segment Purchasing behavior of Customers. a) Kind of purchase: Most of the luxury watches are bought either by a person for themselves or for another person (as gift). The unit price of a luxury watch would deter much of the gift buying behavior except by the seriously wealthy or on a very special occasion. One typical example is â€Å"birthday† or â€Å"wedding anniversaries† that, in the latter case, help to promote sales from the late spring onwards. b) Decision Making: In this market, the Influencer is the person who hopes to receive a watch as a gift. For example, it could be a woman who incites her husband to buy one for a special event. The consumer is the one who uses the product. In our example, it would be the woman who asks her husband to buy one for her (the consumer is often the influencer). c) Duration of decision–making process: We can distinguish people who do not consider high price to be a deterrent and who make an impulsive purchase; and others who think about spending such money in a luxury watch for a long time. d) Length of buying process: There is a minority of people who are interested in such product. But those who are really interested have already taken the price into consideration and thus would buy our product relatively easily. e) Consumption process: Due to their high prices, luxury watches are an investment for a lot of’ people and that is why it is in average bought once in one’s life. Analysis of Demand a) Potential market – millionaires and billionaires b) Available market – HNWI (High net worth individuals) UHNWI (ultra High net worth individuals) and billionaires. c) Target market – UHNWI (ultra High net worth individuals) and billionaires Based on the above mentioned Segmentation, purchasing behavior and analysis of demand the firm Perkupoldies would be targeting UHNWI and Billionaires. 3. 7. 9. Positioning The last crucial step is placing of the product or service in a particular perceptual position within the mind of the consumer. The idea here is that there is a specific consumer segment in mind and a specific plan to reach it, and now the idea is to ensure that the target consumer has a clear and distinctive image in mind regarding the product offerings being aimed at them that is consistent and positive. a) Customer knowledge b) Ultimate social symbol c) Brand logo – crown d) Innovations in product line. e) Powerful brand ambassadors f) Sport and cultural events g) Philanthropic programs 3. 7. Distribution Distribution channel is key to the sales of Luxury products like Perkupoldies luxury watch. The central dilemma while choosing the distribution channel is generating sales in a dynamic market while maintain brand image and price. The steps to be followed while choosing a distribution channel are as follows: Step (a) – Analyzing customers desired service output levels: For understanding consumer needs the following 5 service outputs need to be viewed. (a) Lot size – usually one to two watch depending on whether its a single watch order or a couple watch order. (b) Waiting and delivery time – The basic product must have a very waiting and delivery time of less than 15 days for global delivery. The personalized versions will have a waiting and delivery time constraint of less than 45 days. (c) Spatial convenience – As a high end luxury product, it will be required to be available at key luxury outlets. (d) Product Variety – the assortment breadth of the marketing channel is very large as the product is highly customized. (e) Service backup – add-on services like credit, delivery, repairs and a high quality of service will be required by the distribution channel. Step (b) – Establishing objectives and constraints: The primary objective of the distribution channel is to provide easy availability at specific high end luxury retail outlets combined with the online purchase options for a highly customized product. Step (c) – Identifying and evaluating major channel alternatives: There are 3 major channel alternatives namely wholesale, luxury retail and online. There are three distribution channels options available for Perkupoldies luxury watch as mentioned below: a) Wholesale – These are sales through third parties. They may include various stores, boutiques etc. While this option offers growth for the product market there are several challenges associated with this distribution channel. b) Retail – These distribution channels are managed in-house. The sales are usually done through company owned or franchised branded stores. Company owned or franchised stores allow will allow Perkupoldies to have a better control over the pricing. For luxury products ‘Luxury Retail’ presents tremendous opportunities. Luxury Retail includes distribution channels like travel location and High-end hotels. c) Online – Sales and transactions are completed online. This distribution channel can operate as both retail and wholesale. Traditionally websites are operated by established retailers such as department stores and e-boutiques. There is an increasing trend towards luxury outlet e-stores, m-commerce, iPad applications, Social networking etc. Step (d) – Evaluating major alternatives: Based on the above analysis of distribution channel options and weighing their pros and cons it can be seen that the best option of distribution channel for perkupoldies is as mentioned below (a) Luxury Retail outlets in high end hotels and travel location (b) An online channel for customizing the product and ordering it. (1) Customize the Hands of the watch| (2) Customize the Body of the watch| (3) Customize the Body of the watch| (4) Personalize the watch e. g. engravings and pictures on the watch| Shown above online screens to enable customization of the Perkupoldies pocket watch|. 3. 8. Brand â€Å"What Rolls-Royce is to car, Perkupoldies is to pocket watch† Here are five steps to build a luxury brand – (a) Identifying a niche segment One of the fundamental principles of effective branding is for brands to diligently select a lucrative segment that they can then target through an enticing positioning. Given the focus on highlighting symbolic value either through an overall brand experience or via exclusivity in offerings, price points or availability, luxury brands have a heightened need to identify the niche segment for which they have designed their offering. (b) Positioning based on high levels of differentiation Since all luxury brands follow a differentiation strategy, the main focus should be to aggressively differentiate the brand ‘experience’. Successful product differentiation creates a competitive advantage for the seller, as customers view these products as unique or superior. (c) Emphasizing symbolic value Symbolic value emanates from the social standing of the brand, that is, the extent to which the brand is perceived as being an elite offering aspired to by customers. As such, symbolic value reflects the extent to which the brand is endorsed and validated by the cream of the customers. (d) Creating perceptions of exclusivity Perceptions of exclusivity can be created by unattainable price, limited geographic availability, barriers to possession, or even limited supply. Clearly, it is the identity, which the brand confers upon the owner. (e) Uncompromising delivery on superior brand promise Not only do luxury brands need to consistently deliver on the promise of symbolic value, but they also will need to project consistency and continuity at every possible touch point. Maintaining focus on superior value and unique brand experience across time and space is an important part of uncompromising delivery of brand promise. 3. 9. Advertising Print advertising appeals to luxury target groups Luxury brands have to cultivate their image continuously and an important aspect of this is the choice of appropriate advertising media. Although, the two luxury-oriented target groups see advertising as being more credible than the population as a whole, there are significant differences between the individual media, parallel to the degree of receptiveness. For both luxury and for premium-watch buyers, magazine advertisements are the most persuasive with 40 percent of this target group according advertisements the highest level of credibility. Poster campaigns are also rated positively. Less well received is advertising in the electronic media, on television and, above all, in e-mails and on the internet. Premium-watch buyers are also characterized bya very great affinity to luxury. However, they are significantly less interested in fashion than luxurybuyers – precision timepieces are their passion. Premium-watch buyers are interested in watches for watches’ sake and not as part of their outfit. 3. Conclusion This marketing plan explains how an attractive combination of 4P’s can be offered by Perkupoldies to promote and sell the pocket watch. There is an existent market for this product. The ease of entry is very low as it’s primarily an online business with a few high end luxury retail outlets. The company is offering a value proposition by offering a high value item which has an everlasting value. 4. References.

Pros and Cons of No Child Left Behind Act Essay

On January 8, 2002, President Bush signed into law the No Child Left Behind Act of 2001 (NCLB). This law represents his education reform plan and contains changes to the Elementary and Secondary Education Act (ESEA) since it was enacted in 1965. It is asking America’s schools to describe their success in terms of what each student accomplishes. The act contains the President’s four basic education reform principles: stronger accountability for results, especially in reading, increased flexibility and local control, expanded options for parents, and teacher and staff quality. Schools will be held responsible for improving the academic performance of all students, and there will be real consequences for districts and schools that fail to make progress. Within twelve years, all students must perform at a proficient level under their state standards. But, states will set their own standards for each grade–so each state will say how well children should be reading at the end of third grade. Interested parents, families, and taxpayers can look to their state for detailed information about its academic standards. No Child Left Behind combines and simplifies programs, so that schools can get and use federal funding. Schools and teachers will get a boost for more than $4 billion in 2002 that allows schools to promote teacher quality through training and recruitment. Parents with a child enrolled in a school identified as in need of improvement will be able to transfer their child to a better performing public school or public charter school. No Child Left Behind gives districts new flexibility and freedom with Federal funds so children with disabilities can be better served. States will receive the freedom to target up to 50 percent of federal non-Title I dollars under the Act to programs that will have the most positive impact on the students they serve, including students with disabilities. Students will be assessed and assessments must provide for adaptations and accommodations for students with disabilities as defined in the Individuals with Disabilities Education Act (IDEA). Though, there must be a separate measurable annual objectives â€Å"adequate yearly progress† (AYP) for continuous and substantial improvement for the achievement of groups of students, including students with disabilities The purpose of the No Child Left Behind Act is to ensure that all children have a fair, equal, and significant opportunity to obtain a high-quality education and reach, at a minimum, proficiency on challenging State academic achievement standards and state academic assessments. President Bush states, â€Å"every school — every public school in America is a place of high expectations and a place of achievement.† So far, five states have taken the lead in assimilating the requirements of the Act into their current accountability systems and have received approval for their proposed accountability plans from the Department of Education. The states receiving approval are: Colorado, Indiana, Massachusetts, New York, and Ohio. When asking regular education and special education teachers about the No Child Left Behind Act, I realized many did not know much about it. I approached the principal at the school I work at and asked her about it but I received very little information. It was apparent that not many people knew what this act was about; they just knew that it exists. Luckily Anita the assistant to the Director of Special Education returned my phone call and had some more information for me. To Anita this challenges the educational system. As for students with disabilities, it makes the teachers be more responsive and assess special education students. It tries to bring up these students to state standards. She said that it may not be very realistic for students who are mentally retarded and have Learning Disabilities. She states that these students may not even be at the 50th percentile. â€Å"It’s a struggle to get these students to a hire level. Finally, the last thing she said was that thi s act is pushing for kids not to be exempted from testing.

Solutions to Case the Harvard Management Company

The Harvard Management Company (2001) Case You will design an excel spreadsheet that allows you to answer the following questions: i) Given figures in Exhibits 4 and 11 what is the expected return and volatility of the policy portfolio? ii) Find an efficient portfolio having the same expected return as the policy portfolio but lower volatility. iii) Find an efficient portfolio having the same volatility as the policy portfolio but higher expected return. iv) Repeat question ii using the constraints in Exhibit 13. ) Repeat question iii using the constraints in Exhibit 13. vi) Consider the following seven asset classes: Domestic Equity, Foreign Equity, Emerging Markets, Private Equity, Commodities, Inflation-Indexed Bonds, and Cash. Using HMC’s input assumptions (see Exhibit 11, and also using the constraints shown on Page 22, Exhibit 12), what would be the allocation across these seven security classes if HMC was looking for optimal portfolios that would have expected real retu rns of 4, 5, 6, 7, and 8%.For each of these cases, also show the resulting standard deviation of the portfolio, and the Sharpe (efficiency) ratio (see footnote a in Exhibit 12). vii) Redo part (vi) but now constrain the minimum and maximum weights on the seven different asset classes using the constraints shown in Exhibit 13. It may not be possible to achieve some of the expected real returns you were getting earlier. If that is the case, use five expected real return levels that you can attain. iii) Compare the investment opportunities implied by part (vi) to those in part (vii). ix) Explain the pros of the mean variance paradigm. x) Explain the cons. I will describe how to perform portfolio optimization in class. Excel is equipped with an optimizer (Solver) that requires you to specify what you are trying to maximize or minimize, the variables (weights) that may be adjusted in order to maximize portfolio efficiency, and the constraints imposed on those variables.The Harvard Manage ment Company (2010) Case & Harvard Management Company Endowment Report (Sep 2009) xi) Policy portfolio reflects Harvard Management Company's asset allocation strategy. Compare Exhibit 4 of the 2001 case with that of the 2010 case: describe how the policy portfolio has changed before and after the 2008 financial crisis. xii) What do you think are the reasons for the Harvard Management Company to make the above adjustments in asset allocation choices?

Genetic engineering †Maize Essay

Introduction Genetically modified, by definition, is a term denoting or derived from an organism whose DNA has been altered for the purpose of improvement or correction of defects. (dictionary. com) Genetically modified foods are foods that have been altered to enhance certain traits for the purpose of making them more desirable to consumers. Since the development of this process, modified foods have become more common throughout the years, and with their increase in production there has also been great controversy. History of Genetically Modified Foods In 1994, the first genetically modified food the Food and Drug Administration deemed safe enough for human consumption was a tomato called the â€Å"Flavr Savr,† produced in California. The purpose of altering the tomato was for it to be resistant to rotting and decaying as quickly as tomatoes usually do. They were not labeled as being genetically modified and they were between two and five time more expensive than ordinary tomatoes, but consumers still purchased them. However, due to competition, brought on by a tomato made conventionally and with a longer shelf life, the Flavr Savr tomatoes were not profitable. Genetically modified tomatoes were then made into a tomato puree and sold in Europe in the mid-1990s, but a couple years later controversy arose over the concept of genetically modifying food. In 1998, a doctor from Aberdeen, in Scotland, published results from a research study he conducted suggesting that genetically modified potatoes, injected with an insecticide gene from the snowdrop plant, were toxic to rats. A year later it was announced that beginning in 1999, there were to be trials of genetically modified crops engineered to be resistant to herbicides. The purpose of the trials was to uncover the effects of these crops on farmland wildlife. However, this was criticized to be potentially dangerous to nearby crops, as well as honey that could be affected by cross-pollination. Sure enough, later that year pollen from genetically modified oilseed rape, a plant that is used to produce canola oil, was found at beehives almost three miles away. Two out of nine samples of honey being sold in supermarkets were contaminated in May 2000. At this point in time, nine out of ten people were against the idea of genetically modifying foods. (dailymail. co. uk) Despite the controversy surrounding genetically modified plants and foods in earlier years, technologies have advanced, and in 2006, 10. 3 million farmers planted 252 million acres of transgenic crops in 22 countries. The United States, Argentina, Brazil, Canada, India, China, Paraguay, and South Africa grew 97% of these crops. Soybeans, corn, cotton, canola, and alfalfa were modified to be herbicide and insect resistant, whereas other crops, like sweet potatoes for instance were modified to be able to survive harsh weather conditions. (Ornl. gov) The process of genetic modification Genetically modifying foods changes their genetic makeup in some way. The purpose of doing this is to enhance certain aspects of the food, for example, increasing its resistance to herbicides or its nutritional value. Traditionally, this has been done by way of selectively breeding plants or animals for specific genetic traits, however this method has proven to be potentially inaccurate and very time consuming. Genetic modification on the other hand can physically isolate a particular gene and insert it into another substance, enabling it to then posses that quality. This is done very quickly and accurately. Plants can be made insect resistant, virus resistant, or more tolerant to herbicides. Bacillus thuringiensis is a bacterium that produces a gene for toxin production that is safe for human production. To achieve insect resistance, the gene is injected into the crops that will then be able to produce this toxin on their own, leading to a decreased need for insecticides. To achieve virus resistance, crops must be introduced to the gene from that particular disease-causing virus. This results in less susceptibility to the disease and higher crop yields. Similarly, to achieve herbicide tolerance, a gene from a bacterium that will transmit resistance to some herbicides must be injected into the crops, in turn reducing the amount of herbicides used. Purpose of genetically modifying foods. There are many reasons for producing and selling genetically modified foods over those that are traditionally produced. Originally, the intent was increased protection of crops. This is still one of the process’ objectives, however there are many additional benefits recognized today. Both consumers and producers who feel that genetically modified foods are advantageous believe that these foods can be cheaper, more durable, and more nutritional. Genetically modifying foods is also a way to ensure that with a world population that is predicted to double in the future, a food shortage will not be encountered. In addition to increased protection from diseases, pests and herbicides, there are other key reasons for genetic modification. Many crops are destroyed due to troubling weather conditions. Frost can come at unexpected times causing destruction to sensitive crops. Cold water fish have an antifreeze gene which, when introduced to plants like tobacco and potatoes, can lead to a higher tolerance to cold temperatures. Similarly, plants can also develop the ability to withstand droughts. A very important quality of food is the nutritional value that is possesses. Malnutrition is quite prevalent, especially in third world countries where people tend to rely on only one crop to fulfill their dietary needs. If however, these crops could be genetically modified to contain the amount of vitamins and nutrients necessary to sustain a healthy diet, it would be a great advantage. For example, in third world countries blindness caused by a vitamin A deficiency is very common, so researchers at the Swiss Federal Institute of Technology Institute for Plant Sciences have developed what they call, â€Å"golden† rice, which contains uniquely high levels of vitamin A. The hope in this development is that this rice, funded by the non-profit organization Rockefeller Foundation, can be sent to any countries that request it. Vaccinations and medicines can be very difficult to produce, and they can also be very costly. Through genetic modification there is hope that the ability to produce foods with edible vaccinations in them will become a possibility. Common Genetically Modified Foods According to a WebMD article, experts say that about sixty to seventy percent of processed foods sold in the United States contain genetically modified ingredients. Soybeans, , corn, cotton, and rapeseed oil are the most commonly genetically modified foods. In other words, any foods that contain field corn, high-fructose corn syrup, soybeans, cottonseed oil, or canola oil all contain genetically modified ingredients. These ingredients are extremely common in most foods, much more so than most people are aware of. According to a study funded by the United States Department of Agriculture, only 52% of Americans are aware that genetically modified foods are even sold in grocery stores. The United States is the largest producer of corn in the world, and in 2000 it was estimated that 25% of corn crops growing in the United States were genetically modified. Corn is an ingredient in beer, salad dressing, margarine, flour, and anything containing corn syrup. The corn sold in stores is not necessarily intended to be genetically modified, however the concern for cross contamination between crops is there, since corn is wind-pollinated. Soy is the most heavily modified crop, and more than half the soy in the world was made up of genetically modified strains in 2007. There are different reasons for the modification of soy, including an added resistance to insects, and increasing its vitamin or fat and protein content in order to be suitable for animal feed. Soy is also used for creating chemicals used in pharmaceuticals. The likelihood of products in the United States containing genetically modified materials if they contain soy is very high, despite the lack of any labeling stating so. Tofu and soy milk are obviously effected products, however soy is also present in bread, cereal, ice cream and chocolate. Milk can be made from a genetically modified hormone called the recombinant bovine growth hormone. The function of this hormone is to produce more milk by keeping cells to produce milk alive in cows for longer periods of time. There is no proven difference between milk produced with the hormone versus that produced without it, however cows injected with the hormone are more prone to disease which can in turn have negative effects on the milk. Rapeseed oil, or canola oil, is one of the most genetically modified crops used. 80% of canola crops in Western Canada have been genetically modified. It is modified in the area of herbicide resistance. Also, modified rapeseed crops produce the main pollen used in the making of honey, suggesting that most honey from Canada could likely qualify as genetically modified. Advantages of Genetically Modified Foods Genetically modified foods offer several advantages. As already mentioned, an increased resistance to pests and diseases, the tolerance against bad weather conditions, and an increase in food supply are all obviously positive aspects. Crops have a better taste and quality when they are modified and they also have increased nutrients, yields, and stress tolerance. The time it takes for crops to mature is reduced as well. As far as the advantages for animals, they develop an increased resistance, productivity, and feed efficiency. They also produce more food, and their health can improve. The environment can benefit from genetically modifying foods as well. Firstly, the bioherbicides and bioinsecticides are environmentally friendly. Because genetic modification improves the resistance of plants and reduces their maturation time, soil, water, and energy can also be conserved. There is better natural waste management associated with genetic modification, and food processing is more efficient. Disadvantages of Genetically Modified Foods Despite the advantages of genetically modifying foods, the disadvantages of doing so seem to greatly outweigh the positive aspects of it. The most common criticisms against GM foods are in regards to the environment, health risks, and economic worries. Firstly, there have been several harmful, yet unintended effects on organisms in the environment. Monarch butterfly caterpillars have suffered an increased mortality rate due to the gene injected in corn crops. Though the caterpillars do not consume corn crops, they consume milkweed plants in neighboring fields, where the wind could easily transfer the pollen. There was a study done to test this theory, and the study did in fact support it. Another environmental concern is that the genes used to enhance certain crops will be transferred over to species unintended to contain the gene. For instance, in the case of crops that are introduced to a gene enabling them to develop an increased resistance to herbicides, the gene can potentially spread into the weeds themselves, causing them too to develop a higher herbicide resistance. This could cause problems because the weeds would then become very difficult to combat which could possibly ruin the crops. The concern for human health risks in regards to genetically modified foods is very high as well. Firstly, food allergies are very common among people in Europe and the United States, and in some cases these allergies can be fatal. The possibility that adding genes to plants could cause allergic reactions in susceptible people is there, and it is a very threatening possibility. Secondly, genetically modified foods pose an unknown overall threat to human health. Despite the lack of proof that foods made of genetically modified materials can be harmful to people, there have been studies showing that certain GM foods are in fact harmful to the digestive tract of rats. Just the fact that the effects of GM food on people are still not completely known also poses a huge threat in itself. From an economic perspective, genetically modifying foods is very costly. With new technologies that are continuously surfacing, companies are starting to want to patent their ideas, and this raises the concern that with patents will come a raise in price of seeds, making business very difficult for farmers who will not be able to afford them. This would result in the domination of food production throughout the world by only a few companies if GM foods reached such a high existence. It would also increase the dependence of developing countries on industrialized nations. Lastly, it could also result in biopiracy, or foreign exploitation of natural resources. There are ethical issues surrounding genetic modification as well. Many people question if it is unethical to alter nature by taking the genes of one species and mixing it with another. There is also the question of whether or not it is ethically wrong to violate the essential values of organisms. This process can stress animals as well, as their natural ways of life and food production are being compromised in ways that are having essentially unknown effects on the animal. The ethicality of labeling foods as genetically modified is a very controversial issue. In the United States, labeling foods is not mandatory and to the many people who do not want to consume these foods, this is viewed as very unethical. Laws of Genetically Modified Foods The laws and governmental regulations of genetically modifying food varies throughout the world, yet a common factor is that all of these different governments are in fact working towards establishing regulatory processes. In Japan, as of April 2001, testing GM foods was made mandatory. In the United States, regulation is achieved by several different governmental agencies, such as the US Environmental Protection. Agency, the US Department of Agriculture, and the US Food and Drug Administration. The EPA is responsible for regulating the substances used that may cause possible harm to the environment and human health, pesticides for example. Farmers need to obtain licenses in order to use such chemicals, and the amount they are permitted ot use is regulated. The USDA includes different divisions each responsible for their own branch of assessment. â€Å" Among these divisions are APHIS, the Animal Health and Plant Inspection Service, which conducts field tests and issues permits to grow GM crops, the Agricultural Research Service which performs in-house GM food research, and the Cooperative State Research, Education and Extension Service which oversees the USDA risk assessment program. † (Csa. com) The FDA is involved when companies producing GM foods have issues they feel they want to consult with them about. They are not required to go to the FDA though. The future of Genetically Modified Foods Currently, genetically modified ingredients are present in many foods, however the process is mostly limited to altering the ingredients in the area of improved sustainability. In the future, there are plans to genetically modify much more. For example, there are plans to try to produce foods with the ability to produce human vaccinations. There are also plans to genetically alter food animals, like pigs, cows, and most recently salmon. Conclusion Genetically modified foods have come a long way since their first introduction into the market. They have great potential to solve many problems and improve upon many conditions. However, there are many challenges facing governments as far as the advancement of genetically modified foods is concerned. Regulations, food testing, and uncovering more of the possible effects on both human health and the environment are all great issues involved. The concept of genetic modification is also very controversial. However, regardless of the obstacles and controversy surrounding this phenomenon, it is becoming much more widespread throughout the world. Works Cited â€Å"Genetically Modified Foods: Harmful or Helpful? † CSA. Web. 24 Oct. 2010. . â€Å"Genetically Modified Foods and Organisms –HGP Ethical, Legal, and Social Issues. † Oak Ridge National Laboratory. Web. 24 Oct. 2010. . â€Å"Development and History of GM Foods – Genetically Modified Foods (UK). † Comphrensive Advice on Genetically Modified Foods at Genetically Modified Foods (UK). Web. 24 Oct. 2010. . Chapman, By James. â€Å"History of Genetically Modified Food | Mail Online. † Home | Mail Online. Web. 24 Oct. 2010. . Jibrin, By Janis. â€Å"Genetically Modified Foods (Biotech Foods) Pros and Cons. † WebMD – Better Information. Better Health. Web. 1 Nov. 2010. . dictionary. com.

Foundations of psychology Essay

(a) Conceptually, reasoning is characterized by various attitudes, emotions, feelings or even assumptions. These are the psychological factors that occur psychologically as parameters that help to develop a logical conclusion in ones reasoning. Rationality in reasoning is what yields a final resolution. However, such reasoning is brought to a state of imbalance in which the different assumptions, feelings and attitudes tend to shape the outcome responses. Perhaps however, each of the attributes could be controlled by aspects of various stimuli that respond to the three stage of classical conditioning. Initially, an aspect of anxiety of wanting to create some reflective thinking occurs. This is because of the desire to come to a logical conclusion of the problem held in the reasoning. The unconditioned stimulus before the reasoning was to arrive at a phenomenon based on the results of the reasoning. The driving force then throws an imbalance in the cognitive state of the brain senses with a basic aim of arriving towards an imperative solution based on the foundations of the question in the reasoning. A state of confusion occurs basically due to inability of making the correct choice of solutions. The solution should be independent of the external environment. Additionally, the choices to the solution also consider that reasoning may have various solutions. However, a conflict exists between the set of decisions alternatives due to the inability of making the most rational decision instantly. However, the principles of classical conditioning help to develop various stimuli corresponding to the various decision alternatives. Each stimulus (like a defensive censor) evokes one another to finally reach at an equilibrium consensus which the cognitive personality chooses as the best decision variable (Anne, 1999) A state of ambivalence follows the above stage of confusion. Ambivalence develops from the emotional perceptions and seeks to give a feeling of no specific inclination in any of the decision alternatives persuaded in the reasoning process. This is however a defense mechanism since it denies the strong efforts of strong feelings in the decision alternatives thus lessening the probable pain which one would have encountered in decision making (Michael, 1977) (b) Role of memory in reasoning The human memory is an important element in cognitive reasoning. Memory is what aligns the different aspects involved in reasoning to yield a correspondence between one another. The attitudes, feelings and assumptions ought to be construed in a dimension that brings reflective ties to one another. Memory can be said as the pivot entry between the functional relationships in all elements that define reasoning. The fundamental scope of reasoning is comprised of various complimentary processes that depend on one another. The philosophical and psychological standpoints have pinpointed on memory and reasoning as working in an integrated system and none can replace one another. Memory acts as an object that brings a tie and conjoins the various independent processes that are involved in the process of reasoning. It is also the object that provides subjective interactions and explorations among the wide scope of the cognitive processes to arrive at a balance of interest which is the defining choice/decision variable of the reasoning process (Thomson, 2001) Conceptually, the association that exists in human reasoning is brought about by the organization and content interaction of the human memory. It helps to bring about a scope of interpretation about the various processes that are involved in the human cognition. Consequently, memory is influential as a trajectory object for the integration of the various processes in the reasoning processes that finally strikes a balance in the choice of decision to follow. (c) Obstacles in reasoning There are various obstacles that could hinder the process of effective reasoning. These include; Mental entrenchment: This is a situation that occurs when the mind is framed in models that represent various problems, problem contexts or perhaps the possible procedures for use in solving a particular problem. When a person involved in reasoning has entrenched mind sets, they may develop methods that creates a solution to the problem in question but which does not provide the most optimal and effective solutions to such problems (Mark, 2007) Either, functional fixedness is an obstacle in effective thinking/reasoning. This case arises when an individual who has an ability of doing specific things extends such methods in creating the decisions in reasoning. He is unable to develop methodologies that addresses a certain problem in question but rather has to refer to what models his/her mind (Mark, 2007) Stereotypes: Stereotypes are those fundamental generalizations that are unsupported by rationality held by the members within a certain setting or the contemporary society. Stereotypes could be learned during childhood. Individuals accustomed to various senses of stereotypical thinking always make generalized choice and decisions in their reasoning process. Negative transfers: This is the condition when the procedures that are to be used in solving a current problem occurs in the future as harder problems that are perhaps unsolvable. This is a contrast of positive transfer that implies the former process for solving gone problems make the current problem easy to solve. These obstacles are highly involved in obstructing the critique of critical and effective thinking by bringing the wrong illusions and impressions in the reasoning process. (d) Types of reasoning involved in the experience Generally, there are various reasoning involved in an experience. Each differs in terms of flow of precepts and hypothetical developments. The process of reasoning within the given set of experience is important in giving the rationality behind the choice of one decision at the expense of the others. However, various types of reasoning are used in the reasoning process. These include; Abduction: This is the process through which a hypothesis statement about an experience is made. It seeks to formulate the fundamental scope of levels with which such a problem/experience occurs and the possible influential factors behind it. The cause and the effect reasoning: This is the mode of reasoning which seeks to relate the starting point of an experience or a problem of interest. It involves establishing the causes and effects and then trying to relate how each affects one another or how each is related to the other. (Manktelow, 1999) Comparative reasoning: This is the reasoning precept that seeks to draw a comparative analogy by comparing and relating one thing with the corresponding alternative. It then seeks to strike a balance of stability between such relationships. Deductive reasoning: It is the reasoning that involves establishing the generalized parameters and then moving towards a drive in the specific rules. Inductive reasoning: This is that which involves establishing the specific parameters and then driving towards the generalized rules. (e) Methods of enhancing effective reasoning in this experience. Critical thinking is that which goes beyond logical reasoning. It is that which works towards scrutinizing arguments by support of empirical evidence. Enhancing reasoning is a combination of various tools that promote the cognitive precepts of the human brain. These include; Physical exercise: Physical exercise is highly supportive in the functionality of the brain. A functional brain is a brain that has the cognitive power of critical and effective reasoning. Taking physical exercise helps to refresh the nervous system whose central context is the brain faculty (Robert, 1991) Taking adequate sleep: It is of necessity that a person takes enough sleep that brings relaxation to the reasoning and thinking autonomies. The mind set that could be infiltrated by sleep and stress is prone to inadequate reasoning. Various decisions by the human reasoning can only be ploughed in by a sober and a relaxed cognitive personality. Neurofeedback process: This is the process through which the precepts of human reasoning are controlled by reflecting back to what presumes a certain reasoning obligation. It is the sensational process of developing a raw feedback to the mind that causes fatal relaxation before engaging into fresh models of reasoning (Anne, 1999) Avoiding reasoning distracters: This is achieved through adequate payment of attention. Though a complex pattern involved in the brain function, it can be ensured by the proper payment of attention to the reasoning process that would then help to withdraw all possible abstractions and therefore driving towards concrete decisions. Reference Anne, T (1999) Critical Reasoning in Ethics. London, Routledge Manktelow, K (1999) Reasoning and Thinking. London. Psychology Press Mark, R (2007) The Psychology of Reasoning, London, Routeldge. Michael, S (1977) Reasoning. New York, McGraw Hill Robert, A (1991) Practical Reasoning. London, Routledge Thomson, A (2001) Critical Reasoning: A Practical Introduction. London, Routlege