Distribution Channel Case Study Example | Topics and Well Written Essays - 4000 words

Distribution Channel - Case Study Example Both of the afore mentioned examples suit various different class of companies / firms and this element of the Distribution Channel could be decided by distinguishing the class, price range, quality, company's capacity, etc. That is, the Distribution Channel is closely related to the Place, Price as well as the Product differentiation elements of the Marketing Mix. (Rolnicki) Direct Selling concept: This element of the distribution channel generally refers to the door to door selling concept. Although, new authors have also included Telephone sales, e-mail sales, direct mail sales, and online (e - commerce) sales within this concept. Via Agents: Agents acts as middle - men between the company and either end user or wholesaler. That is, they purchase goods from producers (manufacturers) and sell them to interested sellers (sometimes within specific geographical boundaries, as a company may appoint many agents, but according to ethical principles, it is always in the best interest of everybody to clearly distinguish and identify the geographic regions for each) with prior (usually written) consent from the company. Retailer: Within this normally 3 concepts are involved: The first being, a manufacturer directly sells his good to retailers, this is usually in case if the production capacity of the Manufacturer is medium to lower levels. Second concept here could be self-retail prospects, through which a manufacturer could sell his goods at his self owned retail store / s. Another concept which has been added by the author of this report is, retailing through previously recognised and somewhat legendary retail franchisees such as our Case Study of TOPSHOP. Allotment of regional Distributors: Through the means of this concept a company may depute various distributors on a regional basis, this is quite similar to the agent concept; but is used where a much larger geographical coverage is required (minimum at State level / National Level), and has normally been seen effective where the manufacturer has a huge brand name. Whole selling: A company may also opt to choose wholesalers to market their